Oskar’s customer base tops 1.5 million
In Q4 2003, a total of 109,000 new customers joined Oskar. In 2003, Oskar added 367,000 new subscribers. Its customer base as of December 31, 2003 topped 1,547,000, representing a year-on-year increase of 31,1%. Oskar’s focus on postpaid growth continued to be successful in the fourth quarter and resulted in 61% of new additions activating a postpaid plan. “As of December 31, 2003, postpaid customers accounted for 43% of Oskar’s subscriber base as compared with 36% a year ago,” says Karla Stephens, Chief Operating Officer at Oskar.
In Q4 2003, a total of 109,000 new customers joined Oskar. In 2003, Oskar added 367,000 new subscribers. Its customer base as of December 31, 2003 topped 1,547,000, representing a year-on-year increase of 31,1%.
Oskar’s focus on postpaid growth continued to be successful in the fourth quarter and resulted in 61% of new additions activating a postpaid plan.
“As of December 31, 2003, postpaid customers accounted for 43% of Oskar’s subscriber base as compared with 36% a year ago,” says Karla Stephens, Chief Operating Officer at Oskar. “I’m glad that our overall results demonstrate long-term growth and justify our product and marketing strategy,” she adds.