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OSKAR IMAX OPENS ITS DOORS TO SPECTATORS

20. March 2003

March 19 marks the opening of Oskar IMAX, the first and only 3D theatre in the Czech Republic Partnership with Oskar results in admission prices being on par with regular movie theatres. Located at Prague’s Flora Palace, Oskar IMAX premiered with a large-format 2D and 3D projection today. Oskar IMAX educates children and adults alike about the world surrounding us and stimulates their interest in science and nature. A number of IMAX movies to be shown at Oskar IMAX were produced in cooperation with NASA, National Geographic, Discovery and Smithsonian Institute. The best of these movies are used in many coutries around the globe as a highly efficient motivational and educational tool that is popular with both students and teachers.

  • March 19 marks the opening of Oskar IMAX, the first and only 3D theatre in the Czech Republic
  • Partnership with Oskar results in admission prices being on par with regular movie theatres.
Located at Prague’s Flora Palace, Oskar IMAX premiered with a large-format 2D and 3D projection today.

Oskar IMAX educates children and adults alike about the world surrounding us and stimulates their interest in science and nature. A number of IMAX movies to be shown at Oskar IMAX were produced in cooperation with NASA, National Geographic, Discovery and Smithsonian Institute. The best of these movies are used in many coutries around the globe as a highly efficient motivational and educational tool that is popular with both students and teachers. Thanks to partnership with Oskar, Oskar IMAX will be able to put its education vision in practice in the Czech Republic.

“We have carefully selected the areas for possible partnership. Oskar wants to make its mark in the Czech Republic not only as a mobile provider, but also as a company who enriches the every day life with new experiences. Making the IMAX experience accessible to the widest audience is a logical outcome of our activities,” says Igor Prerovsky, Corporate Communications Director at Oskar, the main partner of Oskar IMAX. “Leading-edge interactive educational activities that are an integral part of the Oskar IMAX project make a long-term investment in future generations,” Prerovsky adds.

The first movies to be shown at Oskar IMAX are “T-Rex”, an adventurous excursion to the era of dinosaurs, and “Into the Deep”, an underwater documentary from California. In addition, Oskar IMAX will soon present “Africa’s Elephant Kingdom” a blockbuster 2D natural-history documentary.

“T-Rex”, “Into the Deep” and “Africa’s Elephant Kingdom” have been selected as the first projections of the Oskar IMAX educational program by experts at Prague’s Educational Research Institute. The educational program rolled out under the auspices of the Ministry of Education is intended to stimulate the interest of pupils and students in further extending their knowledge and understanding the world surrounding them. The program includes instructions for teachers to help them integrate IMAX movies into curriculum as a learning tool, free-of-charge woorking books for pupils containing exercises and additional information on IMAX movies’ content.

Despite the high volume of investments in the build-out of Oskar IMAX and the heavy costs of the latest technical equipment, Oskar’s involvement in the project results in admission prices being on par with regular mutiplex cinemas. The admission to Oskar IMAX is 155 Kc. A reduced admission of 109 Kc for children and 440 Kc for family comprising 2 adults and 2 kids are available. Oskar IMAX will also provide 80 to 90 Kc discounts from the regular rates to schools.

Oskar IMAX
Oskar IMAX provides a unique movie watching experience. Leading-edge technologies – the world’s largest screen 20 meters high and 25 meters wide, 10times the size of a regular movie screen, 12,000 W sound system and 30kW projector with 2D and 3D effects fully immerse spectators in the scene. Oskar IMAX is operated by I.T. Czech Cinemas, the owner of the Cinema City multiplex chain. Oskar IMAX will offer 10 to 12 projections daily running from 10:00 a.m. until 10:00 p.m. Admission to Oskar IMAX is 155 Kc. Oskar IMAX provides special discounts for families, organized groups and schools.

Cesky Mobil
Cesky Mobil became the first dual-band (GSM 900/1800) network operator in the Czech Republic after being granted its license in October 1999. It launched commercial operation of its leading edge GSM network on March 1, 2000 under the brand name Oskar. By December 2002 Oskar acquired over 1,179,000 subscribers becoming one of the fastest growing third license operators in Europe! At present, Oskar is the only operator in the Czech Republic to constantly increase its market share.

Through the ClearWave holding, Český Mobil a.s. is a member of the telecommunications group of Canadian-based Telesystem International Wireless (TIW).