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Oskar and Febio have filmed a documentary series

13. January 2004

Today is the premiere of a new documentary series based on an outline by Oskar. The series was filmed by Fero Fenic’s Febio production company and will be aired by Prima TV. The series will introduce leading Czech entrepreneurs who have managed to make their original business ideas a success. There will be big names both in front of the camera and behind it. The sequences were directed by major filmmakers such as Věra Chytilová, Roman Vávra, Ján Sebechlebský and Olga Sommerová.



Today is the premiere of a new documentary series based on an outline by Oskar. The series was filmed by Fero Fenic’s Febio production company and will be aired by Prima TV.

The series will introduce leading Czech entrepreneurs who have managed to make their original business ideas a success. There will be big names both in front of the camera and behind it. The sequences were directed by major filmmakers such as Věra Chytilová, Roman Vávra, Ján Sebechlebský and Olga Sommerová.

“The 12-piece documentary series will be aired over a 6-week period, with 2 sequences being shown every week. The prime time series will premiere tonight at 9:30 p.m. Rather than Czech industry tycoons, the documentaries will reveal the stories of medium sized business owners - interesting people operating in interesting areas of business. I am glad to see the stories being aired by our TV station. It’s another example of the co-operation between Prima TV and Mr. Fenic, whose role as the project producer guarantees high quality. I believe viewers will appreciate the opportunity to see the world of business from a perspective differing from the traditional media viewpoint,“ says Miloš Zahradník, Programme Director at Prima TV.

Igor Přerovský, Vice President of Brand & Communications at Oskar, adds: “We came up with the idea to shoot a documentary series because we always strive to support small and medium sized businesses in the long term. We are the fastest growing mobile operator in the SME segment and we want entrepreneurs to see that we appreciate their confidence.”

“The Daring Dozen series is the first project in Febio’s 12-year history that was initiated by an outside party. But since we liked the idea and believed it matched our studio‘s profile we adopted it as our own and were glad to co-operate to make it reality. The series portrays individuals whose shoes could be filled by any viewer, providing that they have the strength, diligence and courage necessary. We hope this series will inspire people to take more initiative and will help to restore their confidence in business and entrepreneurs in general, while making them proud of the skill and wit within the Czech nation,“ says Fero Fenič, the head of Febio. “Contrary to what one would expect, the documentaries do not portray Oskar customers. The choice of mobile provider played no role in this project. We selected entrepreneurs who had made their mark in business and come up with an interesting idea. Most of them have become successful not only on the regional scale, but also internationally, even though they may not be high-profile individuals with heavy media exposure,” says Přerovský.

In the period between September and December 2003, the stories of the dozen entrepreneurs were published by the Tyden magazine in co-operation with Oskar.

In addition, Oskar has organized a contest for those inspired by the stories of the Daring Dozen to come up with their own ideas. Whoever submits the most interesting business idea, can win the chance to sit on the imaginary 13th chair alongside the daring dozen and win a 777,000 Kc cash reward to get their idea off the ground. The winning idea submitted to the 13th Chair project will be announced in April 2004. Additional information on the documentaries and the contest can be found at www.oskar.cz/trinactazidle.