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Every fifth Vodafone customer uses MMS

23. February 2010

Thanks to the successful MMS Christmas campaign, the number of Vodafone customers who send and receive picture MMS messages has tripled to nearly 600 thousand. While last October customers were sending an average of three MMS messages to their friends and family, they are now sending an average of 11. “Last year we celebrated the very same success with internet in mobile phones. This year we gave ourselves the task of teaching customers how to use a previously neglected service – MMS – and debunking all the negative myths about it. The numbers themselves prove that we managed to accomplish this,” says Jakub Geršl, Marketing Specialist for the Private Segment at Vodafone.

Thanks to the successful MMS Christmas campaign, the number of Vodafone customers who send and receive picture MMS messages has tripled to nearly 600 thousand. While last October customers were sending an average of three MMS messages to their friends and family, they are now sending an average of 11.

“Last year we celebrated the very same success with internet in mobile phones. This year we gave ourselves the task of teaching customers how to use a previously neglected service – MMS – and debunking all the negative myths about it. The numbers themselves prove that we managed to accomplish this,” says Jakub Geršl, Marketing Specialist for the Private Segment at Vodafone.

The latest MMS statistics:

  • Vodafone customers who use MMS send an average of 11 MMS per month
  • One fifth of all messages sent from Vodafone Park are MMS
  • Customers send an average of seven MMS messages per month through Vodafone Park
  • The number of MMS messages not received directly on phones has dropped by half

The growing popularity of MMS messages can be attributed to Vodafone’s Christmas gift, which enabled customers to send 77 free MMS per month to all networks for a period of four months. All customers who still haven’t activated this Christmas gift have their last chance to do so until March 5, 2010. The operator has also permanently reduced the price for sending individual MMS messages from CZK 11.31 to CZK 4.50 including VAT. The MMS Full bundle, containing 77 MMS, reduces the price per outgoing MMS to CZK 1.